FOR GROWING PRODUCT ORGANIZATIONS
A new PM can inherit a roadmap without knowing why each priority is there.
As Product teams add PMs and squads, priorities pass to people who were not part of the original discussions. Proofrun keeps the evidence, assumptions, open questions and changes connected to each initiative, so the next person can review how the team reached its current view.
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WHEN PRIORITIES CHANGE HANDS
Where context gets lost between squads
A roadmap item can show its status and next step while its history remains in meetings, files or people's memory. When priorities move between PMs and squads, the missing context shows up in familiar ways:
A new PM has to ask several people why an initiative was prioritized.
Two squads investigate related problems without seeing the evidence the other has gathered.
Research reaches the roadmap without the sources and contradictions that shaped its findings.
A priority changes owners, and the next discussion starts from memory.
New evidence appears later, and the team cannot tell whether it changes the current reading.
THE SCALING PROBLEM
As squads grow, fewer people share the history behind each priority.
In a small team, people often share the same conversations. As Product grows, someone reviewing a priority may not have been part of the original discussion. They need to see the initial question, assumptions, evidence and unresolved points to understand how it reached the roadmap.
More PMs
More squads
More priorities in motion
More handoffs between people
More context to reconstruct
THE CONTEXT BEHIND A PRODUCT PRIORITY
See how the team reached its current view.
Each Discovery links its question to hypotheses, evidence and sources, contradictions and open gaps. Version history shows what changed over time.
- Question and hypotheses
- Evidence and its sources
- Contradictions and open gaps
- Current reading and version history
SELECTED · H1 · Signals support
Setup feels too complex.
Two signals from different sources support this explanation. One critical gap remains open.
RECORDED RELATIONSHIPS
- Investigated byQUESTION · What is actually causing the activation drop?
- Supported byEVIDENCE · Drop-off concentrates during setup.
- Supported byEVIDENCE · Support tickets mention setup confusion.
- Critical gapRESEARCH GAP · Technical friction or unclear steps?
RELATION KEY
- +Supports · Evidence increases support for the hypothesis.
- ×Contradicts · Evidence challenges this hypothesis.
- GAPCritical unresolved research question
Only links recorded by the research are shown.
WHEN A NEW PM TAKES OVER
The next PM can review how an initiative reached the roadmap.
People join, change squads and leave. The Discovery keeps its sources, assumptions, open questions and version history available for whoever takes over the work.
- What was known
- 62% of drop-off happens in the setup steps.Google Analytics · Behavioral signal
- What the team assumed
- Users abandon onboarding because setup feels too complex.
- What remained open
- Technical friction or unclear steps?Needs primary validation
- How the reading changed
- The drop is concentrated at the integration step.
WHEN EVIDENCE CHANGES
New evidence can lead the team to revisit a priority.
Keep Alive checks supported sources for new evidence in an existing Discovery. Relevant evidence can create a new version for the team to review.
Quiet checks leave the reading unchanged.
Earlier versions remain available.
Deeper research requires authorization where applicable.
The team decides what to do next.
CONTINUOUS DISCOVERY
Keep Alive
On
Checks daily for new evidence. New research never starts without your approval.
WATCHING
- Public web
- Google Analytics
- MonNo material change
- TueNo material change
- WedNo material change
- ThuNew evidence · Brief v3
- FriNext check
NEW EVIDENCE · BEHAVIORAL SIGNAL
Google Analytics
Integration step completion ↓ 18% vs. the previous period. Other setup steps are stable.
CURRENT READING · V3
The drop is concentrated at the integration step.
What changed since v2: +1 evidence · 1 hypothesis revised · Current interpretation changed
Triggered by monitoring check
NEXT STEPS · PROOFRUN CAN CONTINUE
Check integration errors
Addresses · Technical friction or unclear steps?
Could change · Whether the fix is technical or a design change.
Deeper research waits for your approval.
Scaling FAQ
Questions about growing Product teams
Does Proofrun only work for large Product organizations?
No. It helps when important work and its context need to move between people or squads, including in smaller Product teams.
Does Proofrun replace PMs or Product Ops?
No. PMs and Product leaders frame the questions, review what the evidence supports or challenges, and decide what to do. Proofrun supports the investigation.
Do all squads need to use the same Discovery process?
No. Each squad can keep its own interviews, workshops and research habits. Proofrun keeps the context behind important work available for teams to review.
What happens when a PM changes teams?
The Discovery keeps its evidence, assumptions, open questions and version history available for the next person to review. Proofrun does not automatically transfer ownership.
Can Proofrun revisit a Discovery after the original research?
Keep Alive checks supported sources for an existing Discovery. Quiet checks leave the reading unchanged; relevant evidence can create a new version. Deeper research requires authorization where applicable, and the team decides what to do next.
A REAL CASE IN YOUR CONTEXT
Bring a priority another squad needs to understand.
We can show how Proofrun keeps its evidence, assumptions and open questions available as work moves between PMs and squads.
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