Research and product data often live in separate places. Proofrun brings the available context together around an initiative, so your team can see what led to the decision, what remains unclear and what could change it.
THE DECISION GAP
The survey reports faster shipping, while many product teams say decision-making has not sped up.
Source: Atlassian, The State of Product 2027 (opens in a new tab) Survey of 1,000 product professionals.
See what this means for product teamsSee the explanations being investigated, the evidence connected to each one and the questions that still need an answer.
Decision question
How should we respond to the activation drop?
What do you currently believe?FROM YOU
Users abandon onboarding because setup feels too complex.
Competing hypothesisADDED BY PROOFRUN
Many sign-ups never intended to activate.
Each piece of evidence keeps its source and its place in the investigation.
Setup friction drives the drop.
Low intent explains the drop.
Technical friction or unclear steps?
The Current Reading summarizes what the available evidence supports now. Sources, contradictions and gaps stay connected so the team can revisit the reasoning later.
Start a DiscoveryAvailable evidence points more strongly to setup friction than to low intent.
62% of drop-off happens in the setup steps.Google Analytics · Behavioral signal
Returning users activate at a higher rate.Google Analytics · Behavioral signal
Technical friction or unclear steps?Needs primary validation
Current evidence. Not a final product decision.
QUESTIONHow should we respond to the activation drop?
H1Signals supportSetup friction drives the drop.
H2Signals challengeLow intent explains the drop.
Keep Alive checks supported sources for new evidence. Quiet checks leave the reading unchanged; material evidence can create a new version. Deeper research waits for your approval.
A quiet check changes nothing. Deeper research waits for your approval. Keep Alive is included in every plan.
Start a DiscoveryWhat would change your mind?
Available evidence points more strongly to setup friction than to low intent.
No material change
No material change
New evidenceIntegration step completion ↓ 18% vs. the previous period.
INTERPRETATION CHANGEDThe drop is concentrated at the integration step.
REAL RUN · PROOF #001
“The original thesis didn’t survive intact.”
INITIAL HYPOTHESISProduct teams have recurring discovery questions and may benefit from a system that autonomously researches, accumulates evidence and revisits what is already known.
WHERE IT LANDEDThe research shifted the center of gravity away from simply storing research. A stronger pattern emerged around how evidence is reconciled, trusted and reconstructed when a decision has to be made.
A real run about Proofrun’s own thesis. It shows the shape of the work. It is not a customer case, a result or market validation.
Start your own DiscoveryProofrun keeps the question, evidence, contradictions, gaps and version history together so the team can return to the investigation with its context.
Proofrun keeps the state between those steps: hypotheses, sources, contradictions, gaps and every version of the reading.
Select the planned sources your team needs, then request access.
Starter
$10/ month
For focused product research by an individual or small team.
Monthly Research Capacity
Choose StarterProRECOMMENDED
$20/ month
Early adopter offer$15 for the first month
For teams that use Discovery more frequently.
2x Starter’s monthly Research Capacity
Choose ProEnterprise
Custom
For teams that need more capacity, more connected sources or a setup built around their workflow.
Research Capacity sized to your team
See Proofrun for product teamsINCLUDED IN EVERY PLAN
Prices in US dollars, billed monthly. You choose your plan after creating your workspace. The early adopter offer is applied at checkout for eligible workspaces.
Proofrun is product discovery that keeps going after the first answer. Frame a question around a requirement, problem, opportunity or hypothesis. Proofrun investigates it across public web research and your own data, shows what the evidence supports, challenges and leaves open, and updates that Current Reading as new evidence arrives. Your team makes the product decisions.
Product Managers, Product Designers, Product Leaders, Product Ops, founders and small product teams who need evidence they can trace when choosing priorities, responding to requirements, comparing approaches or deciding when to act.
A regulatory requirement, customer request, feature gap, analytics signal, opportunity, improvement or hypothesis can all raise questions worth investigating. Write the question your team needs to answer and, optionally, what you currently believe. Proofrun treats that belief as a hypothesis and investigates competing explanations.
Public web research, files you upload and connected sources you authorize. Google Analytics is available now with read-only access, Notion is available too, and more connected sources are planned. Every piece of evidence keeps its source, and behavioral data is treated as showing what happened, not why it happened.
The Current Reading expresses what the Discovery's evidence supports, challenges or leaves open right now. A Research Brief is a readable view of that state, not a validation certificate or a final product decision.
Yes. Evidence can support, challenge or complicate a hypothesis. Mixed and inconclusive results remain visible.
When you turn it on, Proofrun checks the Discovery every day for new evidence from public web research and connected Google Analytics. A quiet check changes nothing. When new evidence changes a hypothesis, a contradiction, an open gap or the next decision, Proofrun records a new version of the reading and shows what changed. Checks use your workspace’s Research Capacity, and deeper research never starts without your approval.
Individual research work has a boundary. The Discovery remains available until you pause or archive it, and it can incorporate new evidence or further research when appropriate.
Those tools are great at answering a question in the moment. Proofrun keeps the Discovery itself: the hypotheses, the sources behind each piece of evidence, contradictions, open gaps and a Current Reading that changes as new evidence arrives. It doesn’t start over every time you ask.
It stops at the relevant guardrail and shows what requires your judgment or authorization. Proofrun does not make the product decision for you.
It is the first bounded work inside a Discovery. It creates a useful first reading of hypotheses, evidence, contradictions and gaps. It is not a separate product tier.
How do product principles turn into everyday decisions and learning?
See how product culture shows up in practiceBring a question your team is already discussing. See the research, evidence and open questions in one Discovery.